Their Google Analytics account, we discovered, was tracking many non-performance KPI’s (Key Performance Indexes) causing any conversion based optimization tools to fail. Once these removed these items we could begin building a campaign to maximize true conversions.
Our Analytics experts at PROMONET were able to identify key pages with significant conversion drop-offs. By making design and code changes to these pages we were able to build a solid conversion foundation on which to drive new traffic to.
Driving web traffic to pages that do not convert is like catching water in a sock; most of the “stuff” you want just filters right through. While many agencies place the ownness of non-converting native design on the site owner, at PROMONET we don’t like to push our well build campaigns into a vacuum.
The Adwords experts at PROMONET were able to build a flexible AdWords platform that enabled us to adjust ad copy rapidly to adapt to rapidly chanting incentives and competitive pressures.
Imagine if you could calculate the best time of day, device, ad position, ad copy, ad group, landing page, location and ad extension to deliver the most conversions every hour, 24 hours a day? Our conversion tool does just that.