Tag: long tail


6 Things to Know About Using Long-Tail Keywords

As the internet continues to change consumer behavior, more marketers are turning to content marketing to reach customers. But the rules for this new form of consumer outreach are different than those of traditional ads. Rather than creating a slogan or image to catch customers’ attention, content marketing requires the careful use of long-tail keywords. What are long-tail keywords? Trying to figure out long-tail keywords can feel overwhelming, especially if you aren’t a marketing professional. For instance, a simple Google search for the phrase returns more than 77 million results. At its......

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